Why does ecpm fluctuate

This is because both are publisher-side metrics and help predict ad revenue. However, RPM refers to pageview-level earnings. Meaning, RPM tells publishers about the revenue they should expect per thousand impressions per page. This depends on the number of pageviews, number of ad units, fill rate , viewability score of these ad units, among other factors.

Simply put, CPM is the money advertisers spend on a campaign. And eCPM is estimated revenue generated per thousand impressions, and RPM is amount earned by publishers per thousand pageviews. This is because we consider every page has unique value when it comes to securing ad dollars. And we achieve this by our machine-learning algorithm and in-house ad operations expertise.

Feel free to reach out and ask our experts. A target earning number can work as a motivation for publishers to work accordingly. If you are performing ad testing to find the best performing ads for your website, then eCPM achieved for different ad tests can help you choose the winner.

However, you should always keep in mind that eCPM is a prediction, and the actual earnings can vary. However, as a publisher, you can certainly work on increasing the performance of your inventory.

Here are factors that affect your earnings:. Your monthly traffic is directly proportional to your earnings. This is the reason monthly traffic is the first thing asked by ad networks and advertisers when they look for publishers. Similarly, in order to maximize the earnings, start with increasing your website the traffic.

You can go for organic, paid or both methods of getting traffic, depending on your budget. Ad networks help you generate demand for your inventory. Partner with multiple ad networks for better demand and value for your inventory. Do your research to find ad networks offering better deals for different geographical locations. Adding multiple networks can get your inventory to high paying advertisers. Also, it can increase the competition on your inventory, and hence your earnings.

Learn more. Or, not having enough advertiser competition for your traffic. It could even mean having some pages banned from your ad network and not displaying ads correctly. Be sure to read our blog post on how to set up price floors through Google Ad Exchange now known as Google Ad Manager here. Want to find out how we can help maximize your ad earnings? Sign up for a Starter account at MonetizeMore today!

Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Looking to scale your ad revenue? So, if you increase your watch time, then your videos will have a ranking which is proportional to advertisements upon proper monetization.

Cost Per Click is the amount an advertiser pays each time when a YouTube user clicks and ad. This metric is for in-display ads on YouTube which have a familiar scenario for a display campaign on Google search engine.

You have to note that, Cost per click is not possible on True Value advertisements or any video related ads. Video and other rich media ads follow Cost Per engagement metrics. Not all YouTubers earn through effective monetization. There are many other ways a YouTuber can earn money. A YouTuber can sell products or merchandise to generate some revenue.

Consider Philip DeFranco , who publicly said that, he never relies on monetization for revenue. If your YouTube channel is successful, then you can try this method.

You can also affiliate with a product which resonates with your YouTube channel. So, here are the basic information you need to know about cost per mile metrics and cost per revenue rates. Let us know if you want us to cover any other topic regarding YouTube monetization. I look at my report, there is no explanation like that. Thanks again, tham tu thanh long. Thanks Sir, I was looking for exact what is here.

Note that the way the Google AdSense engine works, as far as I understand, is that it reports pages upon which it has found and placed an advert, not pages that requested an ad. The difference? So your stats will not match. The world needs more real ones so thanks. The figures in the account are nowhere near the total numbers on my blogsites.

Your email address will not be published. Would you mind explaining my stats below, please? April 16, at am. Nazia Shah says:. March 14, at am.